Athlete Branding

In the world of athletics and the emergence of NIL deals for collegiate players, branding and merchandising is becoming more and more important.

DJ Lagway

DJ Lagway is a highly-praised quarterback at the University of Florida. Coming out of high school, he was rewarded the Gatorade Player of the Year award after breaking multiple Texas high school records and leading his team to their best record in 60 years.

DJ Lagway in Lagway hoodie
Lagway brand purpose and concepts board Lagway logo concepts board
Lagway wordmark color variations
Lagway shirt — back print Lagway shirt — front detail Lagway shirt — white colorway

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The OG's Podcast

The OG's Podcast